CAUSE & EFFECT
Video, 4min 38sec, 2008 (TRW03)

Cause & Effect is a post-production studio in New York City owned by Jason Zemlicka and Jamie Hubbard. Their work runs the gamut of commercial broadcast spots to music videos to what is called "branded content" (don't ask us what that means). Drawing heavily upon the large media conglomerates headquartered in the city for their client base, Jason and Jamie have created a business in a competitive industry already saturated with talent, reward and heartbreak. What distinguishes Cause & Effect from other post houses, though, is not only their intense devotion to client needs but their individual personality traits that together create a workplace that is friendly, fun and inspiring. Simply put: they are really nice guys.

We visited Cause & Effect's Chelsea studio as they were busy expanding their office space and talked with Jason and Jamie about what motivated them to leave the relative security of their previous jobs to break out on their own. As talk of recession and a Global Financial Crisis dominated the airwaves, they spoke candidly about running a small business, independence and risk taking. Every business venture is at the start a calculated risk; Cause & Effect, however, spends less time calculating, instead following their gut instincts that so far have led to success. For them, in the end, the possibility of doom is preferable to the status quo.